CHEVROLET CANADA - HIGH IQ BASEBALL FAN

Toronto went back to the world series in '25 for the first time in over three decades! It was a historic moment. Somehow, some broadcasters felt that Canadians don't know baseball. So we set out to prove them wrong, alongside Chevrolet and a baseball legend, Buck Martinez. We created a six part mini series that included on the street interviews with fans, Buck himself sharing insights with Canadians and an animated short that brought us back to the 50's until present day. The campaign was aimed to drive interactions online and data capture for a chance to win a brand new Chevrolet Silverado. We created the MOST VIEWED CAMPAIGN IN CHEVROLET CANADA SOCIAL MEDIA HISTORY through organic views alone.