CARLSBERG:
FOOTY HOUSE

JUST FOR THE FANS

Our Danish-Canadian campaign was brought to life in the first ever Carlsberg Footy House presented by Hallowed Grounds. We established a community-driven grassroots event that solidified Carlsberg as the go-to beer brand for soccer enthusiasts across Canada. 

We gave independent footy apparel brands, prize tournaments, and the Canadian Premiere Leauge a space to connect with fans. We incorporarted groups of footy influencers and content creators into a live setting to let them to connect with their followers directly