TOYOTA - RAV 4 GIVEAWAY
When the newly redesigned Toyota RAV 4 hit the market HG collaboareted with the brand on a media campaign to promote the first ever RAV 4 Giveaway at Yonge & Dundas Square. We travelled across Canada gathering moments of consumers trying the vehicle for the fist time and entergin the sweepstakes. From each city a select few consumers were selected and brought to Toronto for the ultimate experience at Y&D Square and their chance to win a new car.
CLIENT
Lumency
Toyota Canada
ROLE
Direction, Executive Producer, Production
GO ON
The integrated campaign used XM activation, with content to drive people to sign up in person and online. For the first time in Toyota Canada history, the brand purchased a full Y&D media takeover and ran our promotional piece for 2 days.