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THE NATIONAL BALLET OF CANADA
2023-2024 PROGRAM LAUNCH
An eye-catching season trailer, alongside a four part video series taking fans into the creation process. Featuring interviews with notable artists such as Margaret Atwood and Max Richter, while using dance, movement and impactful editing to guide all aspects of the story.
CLIENT
The National Ballet of Canada
ROLE
Creative Direction, Production, Post Production
GO ON
- The Season's Premiere night sold out in 48 hours
- 2x rise in organic social views
- 3x rise in social views and reach
- 15% surge in annual new memberships
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