LEXUS - DESIGN SCHOOL CHALLENGE

Lexus is passionate about design - and about supporting up-and-coming Canadian designers. That's why they created the Lexus Design School Challenge. Open to students across Canada, the challenge is to design an exclusive art installation for Lexus to be displayed at one select Canadian Auto Show. The source of inspiration is the bold, contemporary, all-new Lexus UX that epitomizes the core Lexus brand values: brave design, imaginative technology, craftsmanship, and Omotenashi. HG covered this competition in Toronto and followed the winners to Vancouver to see their design on display.